# Eyewear brands at Opticnet, Tel Aviv

Opticnet is an authorized dealer for 20 eyewear houses at Kikar HaMedina, Tel Aviv. Every pair is sourced through official channels with full manufacturer warranty. Frames can be fitted with prescription lenses in store by our optometrist.

## Brands carried

- **[Bottega Veneta](https://opticnet.co.il/brands/bottega-veneta)**, typically around 1,840 ILS online. Bottega Veneta is one of the few houses that barely writes its name on the frame.
- **[Dior](https://opticnet.co.il/brands/dior)**, typically around 1,880 ILS online. Dior eyewear is produced today by Thelios, the eyewear company wholly owned by LVMH.
- **[Cartier](https://opticnet.co.il/brands/cartier)**, typically around 4,480 ILS online. Cartier eyewear is built at the house's own eyewear manufacture in Sucy-en-Brie near Paris, a site of around nine thousand square metres with roughly two hundred and fifty staff and some fifty distinct crafts on the production line: wax modelling, stamping, brazing, electroplating, lacquering and polishing.
- **[Dita](https://opticnet.co.il/brands/dita)**, typically around 2,720 ILS online. Every DITA frame is made in Japan, and that is not a marketing detail: it is why the frame feels different in the hand.
- **[Cutler and Gross](https://opticnet.co.il/brands/cutler-and-gross)**, typically around 2,800 ILS online. Cutler and Gross was founded in 1969 in London by Graham Cutler and Tony Gross, two optometry students who opened a shop in Knightsbridge in 1971.
- **[Garrett Leight](https://opticnet.co.il/brands/garrett-leight)**, typically around 1,600 ILS online. Garrett Leight California Optical was founded in 2010 in Venice Beach, California, and the temples still carry the code VC/CA 90291, the neighbourhood's zip.
- **[Mykita](https://opticnet.co.il/brands/mykita)**, typically around 2,960 ILS online. MYKITA is the best selling brand in our boutique, and there is a mechanical reason for it.
- **[LGR](https://opticnet.co.il/brands/lgr)**, typically around 1,440 ILS online. L.G.R are the initials of Luca Gnecchi Ruscone, who founded the brand in Italy in the mid 2000s.
- **[Ophy](https://opticnet.co.il/brands/ophy)**, typically around 1,600 ILS online. Ophy is a young Italian brand, founded in 2018 by Placido Minissale, with the company behind it based in Santa Maria di Licodia in Sicily.
- **[Chopard](https://opticnet.co.il/brands/chopard)**. Chopard eyewear comes from the jewellery side of the house.
- **[Porsche Design](https://opticnet.co.il/brands/porsche-design)**. Porsche Design is a design studio before it is an eyewear brand.
- **[Youmawo](https://opticnet.co.il/brands/youmawo)**, typically around 1,520 ILS online. YOU MAWO works differently from every other brand in the boutique.
- **[Celine](https://opticnet.co.il/brands/celine)**, typically around 1,520 ILS online. Celine eyewear has been produced since the start of 2018 by Thelios, the LVMH eyewear company, at the factory in Longarone in northern Italy.
- **[Saint Laurent](https://opticnet.co.il/brands/saint-laurent)**, typically around 1,760 ILS online. Saint Laurent eyewear is developed and distributed by Kering Eyewear, the company Kering founded in 2014 to make eyewear for its fashion houses, with production in Italy.
- **[Gucci](https://opticnet.co.il/brands/gucci)**, typically around 1,680 ILS online. Gucci eyewear is developed and produced inside the group itself.
- **[Fendi](https://opticnet.co.il/brands/fendi)**, typically around 1,560 ILS online. Fendi eyewear moved in 2021 to production by Thelios, the LVMH eyewear company, and is made in Longarone in the Belluno district.
- **[Tag Heuer](https://opticnet.co.il/brands/tag-heuer)**. TAG Heuer eyewear returned in 2024 after an eight-year gap.
- **[Balmain](https://opticnet.co.il/brands/balmain)**. Balmain eyewear is made in Japan.
- **[GIGI Studios](https://opticnet.co.il/brands/gigi)**, typically around 800 ILS online. GIGI Studios is an independent brand from Barcelona, behind it a family that has been in eyewear since 1962.
- **[IZIPIZI](https://opticnet.co.il/brands/izipizi)**, typically around 160 ILS online. IZIPIZI started in France in 2010, when three friends from Lyon founded a brand called See Concept around a simple idea: reading glasses left on the counter for anyone to pick up, like the pen at the post office.

## Where

Opticnet, Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel. Phone +972-3-546-6180, WhatsApp +972-58-546-6182. Opening hours: Sun-Thu 10:30-18:00, Fri 10:00-13:00.