# Chopard eyewear at Opticnet

Chopard eyewear comes from the jewellery side of the house. The collection has existed since 2005 and is produced in Longarone, Italy, with each pair assembled from start to finish by a single craftsperson. The model names come straight from the jewellery and watch collections: Ice Cube with its geometric engraving, Happy Diamonds, Imperiale, and on the men's side Alpine Eagle and Classic Racing. One detail worth knowing before you buy: the stones on the catalogue models are zircons, not diamonds.

Chopard was founded in 1860 in the Swiss village of Sonvilier and has been run by the Scheufele family since 1963. It is one of the few houses that make fine watches and jewellery under one roof, and since 2004 it has also had an eyewear collection, developed and produced for it in Italy by De Rigo. Those two roots, watchmaker and jeweller, are exactly what set the glasses apart: each frame is designed more like a piece of jewellery than an accessory.

Production is in Longarone in northern Italy, and every pair is assembled from start to finish by a single craftsperson. Some models are gold plated, and on the special Red Carpet editions the plating is 23 karat gold. The decoration is drawn from the house's famous jewellery collections such as Happy Diamonds and Ice Cube, but the stones on catalogue models are zircons rather than diamonds, and the moving-diamond mechanism of Happy Diamonds is quoted in the design rather than reproduced in a frame.

Chopard is also a long-standing partner of the Cannes Film Festival, where it makes the Palme d'Or and dresses the red carpet, including dedicated limited-edition eyewear. The result is eyewear for anyone looking for the meeting point of optics, handcraft and jewellery design.

## Choosing Chopard in 2026

Chopard is the choice when glasses should feel like jewellery. Models with gold plating, Happy Diamonds or Ice Cube detail, and fine metal frames suit evening, events and anyone who already wears fine jewellery. Classic and cat-eye shapes pair well with an elegant look.

What sets it apart: precision in the hinges, hand polishing, and complete assembly by a single craftsperson in Longarone, Italy. This is a different segment from the fashion houses: less trend, more personal asset. Worth knowing that the stones on catalogue models are zircons.

In 2026 yellow gold, rose gold and subtle sparkle lead. Check weight and comfort, because jewellery on the face has to sit perfectly. We will guide the choice, including prescription options where the frame allows.

## Questions about Chopard

### Are the stones on Chopard eyewear diamonds?

On the standard catalogue models, no. They are high-quality zircons, and that appears in the manufacturer's own specification. The name Happy Diamonds refers to the jewellery collection the design is drawn from, not to the stones on the frame. We prefer to say this up front so there is no misunderstanding at the till.

### What is the difference between a reference starting with VCH and one starting with SCH?

VCH is an optical frame and SCH is sunglasses. After the prefix comes the model code, then the lens width in millimetres, and finally a four-digit colour code. Note that colour codes are not consistent between models, so the same colour number can look completely different on two different frames.

### Where is Chopard eyewear made?

In Italy, at Longarone in the Belluno area, in a dedicated unit at De Rigo, which has held the licence since 2004. The method there is that each pair is assembled start to finish by one craftsperson rather than passing between stations. If you have seen a source claiming the frames are made in Japan, that is not correct for this line.

## Where to buy

Opticnet is an authorized dealer for Chopard. Visit the boutique at Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel, call +972-3-546-6180, or message WhatsApp +972-58-546-6182.

Opening hours: Sun-Thu 10:30-18:00, Fri 10:00-13:00.