# Dior eyewear at Opticnet

Dior eyewear is produced today by Thelios, the eyewear company wholly owned by LVMH. The licence moved there in 2019 and the first collection came out in January 2021. The factory is in Longarone in the Veneto, at the foot of the Dolomites, and in summer 2025 a second site dedicated entirely to metal frames was added. The names in the catalogue come from the house's own world: 30 Montaigne after Dior's historic Paris address, CD Diamond, Cannage after the woven motif, and DiorPacific with its gold stars on the front.

Christian Dior opened his Paris house in 1946, and the New Look he showed in 1947 changed how the world dressed almost overnight. Eyewear became part of that world in the late 1960s, when Dior helped popularise a light, mouldable frame material and turned sunglasses into a real fashion statement rather than just sun protection.

The modern icon is the Dior So Real, the mirrored, bridgeless sunglasses that Rihanna wore around the 2014 shows and turned into an instant street style hit, picked up soon after by Kylie Jenner, Selena Gomez and many others. Rihanna later teamed up with Dior to design her own sunglass collection.

Today Dior eyewear is made in Italy by Thelios, the group's own eyewear house, so every pair carries the finish and attention you expect from the name on the temple.

## Dior collections we keep

- **30 Montaigne**: Named after the house's historic Paris address. The temples carry a CD signature inspired by the bag clasp.
- **CDior**: Oversized CDior lettering along the temple, mostly on acetate sunglasses.
- **DiorPacific**: Acetate with gold star details on the front, made in square and oval outlines.
- **Cannage**: The house's woven Cannage motif engraved on the metal temples.
- **MiniCD / DiorPrisme**: The finer optical lines, with a restrained gold CD signature on the temple.

## Typical price

The showroom price for the Dior frames we keep sits around 2,350 ILS, and online it is around 1,880 ILS. Frame only, without lenses. The price varies by model and stock rotates.

## Choosing Dior in 2026

If you are choosing which Dior pair is right for you, these are the guidelines we use in the boutique. The cat-eye frames from the DiorBlackSuit line are almost always a safe pick - the lifted outer corner opens the eyes and flatters nearly every face shape. If you want more presence, look at the oversized round silhouettes with a 1970s spirit; the geometric shield shapes in DiorLink speak to anyone who wants a clean, architectural, slightly bolder frame.

What sets Dior apart is house DNA that carries into the eyewear: the tiny refined CD logo on the temple, the padded Cannage motif familiar from the bags, and a nod to Christian Dior's Bar jacket line. Frames are made from Italian acetate with exceptional colour depth and delicately finished metal hardware, with lenses that block 100% UV - so beyond the look, there is real eye protection.

For 2026 the classics still lead - black, havana, and warm sand tones - alongside limited drops in dusty rose and sage green. In the end a pair is chosen not only by trend but by the face wearing it - so come try a few styles in natural light and see what truly sits right. That is exactly what we are here for.

## Questions about Dior

### How do you tell whether a Dior model is sunglasses or an optical frame?

By the number, not by the letter. On the trade reference stamped inside the temple, models starting with 40 are sunglasses and models starting with 50 are optical frames. The letters at the end, I or U or F, do not mark sun against optical, and that is a very common mistake online. Note too that Dior runs two numbering systems in parallel, one on the brand's own site and a trade one stamped on the frame.

### What does the letter in the middle of the name mean, for example B3U or S2I?

In practice it marks the shape. S is square or rectangular, R is round or oval, B is butterfly or cat-eye, A is a pilot and M is a mask. There are exceptions, and Dior does not publish an official key, so it is better to rely on the shape description than on the letter. It matters especially that the same code repeats across families, so B3U exists in 30 Montaigne, in CDior and in DiorPacific. Without the family name the code alone does not identify a model.

### Can prescription lenses be fitted to any Dior sunglasses?

Not to all of them, and the brand states it explicitly on each product page. Some sun models are made to take prescription lenses and some are not, mainly the ones with a strongly curved lens or a rimless construction. We check this against the model's specification before ordering lenses, so you do not find out after the purchase.

## Where to buy

Opticnet is an authorized dealer for Dior. Visit the boutique at Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel, call +972-3-546-6180, or message WhatsApp +972-58-546-6182.

Opening hours: Sun-Thu 10:30-18:00, Fri 10:00-13:00.