# Dita eyewear at Opticnet

Every DITA frame is made in Japan, and that is not a marketing detail: it is why the frame feels different in the hand. The materials are pure titanium, beta-titanium and Japanese acetate polished with hand-cut bamboo chips. The most recognisable signature is the hex screw at the hinge, which recurs across almost the whole range, alongside screw-mounted lenses on the rimless models and titanium nose pads. The brand was founded in 1995 in California and has stayed independent, with no fashion house behind it.

Dita was founded in 1995 by two childhood friends from Laguna Beach, California, Jeff Solorio and John Juniper, who set out to make sunglasses to a much higher standard than the market offered. Their frames are handmade in Japan, home to some of the finest eyewear craft in the world, using titanium, gold and premium Japanese acetate.

Dita built its name on detail and quality rather than big logos, and its aviator style Mach series became a favourite among people who really know eyewear. It has had some good screen time too: Robert Downey Jr. wears Dita frames as Tony Stark in the Avengers films, the same style tied to the EDITH glasses in Spider-Man.

Every pair takes months and many steps to make, which is exactly why it feels so precise on the face.

## Dita collections we keep

- **Grand-Imperyn**: Rimless titanium sunglasses with a multi-piece bridge and hinge plate and screw-mounted lenses.
- **Artoa.92x**: A navigator line, titanium front and temples with a Japanese acetate lens rim and pressed titanium nose pads.
- **DITA Lancier**: The performance line: light titanium, adjustable anti-slip nose pads and Land, Sea and Air lenses matched to the environment.
- **Journey**: A near-round archive model, reference 24001.
- **Midnight Special**: A model from the long-running DRX series that is still in the catalogue.

## Typical price

The showroom price for the Dita frames we keep sits around 3,400 ILS, and online it is around 2,720 ILS. Frame only, without lenses. The price varies by model and stock rotates.

## Choosing Dita in 2026

Dita is for people who know eyewear - not only logos. The Mach aviator series flatters most men and many women with longer or oval faces; thicker Japanese acetate frames give warm, precise presence. If you like light titanium with gold detail, Dita feels like a precision instrument on the face.

DNA: Japanese handcraft, months of work per pair, and obsessive attention to hinges, polish and proportion. No shouting logo - quality speaks. Dita shines as premium sunglasses and as optical for anyone who wants something special.

In 2026 brushed titanium, gold and deep acetate still lead. Try Mach styles next to acetate - weight and fit differ completely. In store we will tune bridge, temple width and personal style.

## Questions about Dita

### What is DITA Lancier and how does it differ from the main line?

Lancier is DITA's performance line. The frames are light, built in titanium or engineering nylon, with soft double-injected nose pads that do not slip and anti-slip temple tips. The big difference is the lenses: three tints matched to the environment, Land in polarised brown for road and trail, Sea in polarised grey for glare off water, and Air in non-polarised green for altitude. The main line uses CR-39 lenses in classic tints.

### What do the DTS, DTX, DLS and DLX prefixes mean?

They separate line from line and sun from optical. DTS is the main line in its sun version and DTX is the same line in optical. DLS and DLX are the same split inside the Lancier line. The useful part is that the number itself carries across, so DTS164 and DTX164 are the same design, one as sunglasses and one as an optical frame.

### How do you clean and care for a DITA frame?

These are the manufacturer's own instructions. Rinse the frame under lukewarm water, add a little mild dish soap to lift residue, rinse and dry gently with the microfibre pouch that comes in the box. Clean the lenses with a lens fluid and wipe with the same cloth. Two warnings that matter: do not leave the glasses in a hot car, because prolonged heat deforms the frame, and do not push sunglasses up onto your head, because it widens the temples and loosens the fit.

### What is the warranty on DITA eyewear?

The manufacturer gives one year from the documented date of purchase against defects in materials and workmanship, for the original purchaser. It does not cover normal wear, accidental damage or misuse, unauthorised repair, and explicitly does not cover scratched or broken lenses. We are an authorized dealer, so any warranty claim goes through us.

## Where to buy

Opticnet is an authorized dealer for Dita. Visit the boutique at Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel, call +972-3-546-6180, or message WhatsApp +972-58-546-6182.

Opening hours: Sun-Thu 10:30-18:00, Fri 10:00-13:00.