# Fendi eyewear at Opticnet

Fendi eyewear moved in 2021 to production by Thelios, the LVMH eyewear company, and is made in Longarone in the Belluno district. The double FF logo was created in 1965 by Karl Lagerfeld in his first year at the house, originally short for Fun Fur, and it is still the identifying mark on the temples. The families in the catalogue are drawn from the house's own world: Fendi First with the large sculptural F introduced by Kim Jones, O'Lock, Fendi Roma, FF Squared and Selleria with its saddle stitching. One practical detail that matters more than it sounds: many of the acetate models come with adjustable nose pads.

Fendi was founded in Rome in 1925 by Adele and Edoardo Fendi as a fur and leather workshop, and it has stayed proudly Roman ever since. In 1965 Karl Lagerfeld joined the house and created the interlocking double F logo that the world still knows today.

That FF monogram sits at the heart of the eyewear, worked into the temples and the hardware with plenty of style. The Fendi First line, with its bold sculpted F on the side, has become a modern signature, and the frames balance Roman craft with a real sense of fun.

Fendi eyewear is made in Italy, for people who like a little glamour in their everyday glasses.

## Fendi collections we keep

- **Fendi First**: A large sculptural F on the temple, usually on the bigger sun frames.
- **O'Lock**: A square outline with a gold FF logo on the front.
- **Fendi Roma**: A square, geometric line, made both as sun and as an optical frame.
- **FF Squared**: Oval and square shapes with the double logo as the central motif.
- **Selleria**: The house's historic saddle stitching recreated on the temples.
- **FF Diamonds**: Thick acetate with metal hardware and sculpted nose pads, in a soft cat-eye line.

## Typical price

The showroom price for the Fendi frames we keep sits around 1,950 ILS, and online it is around 1,560 ILS. Frame only, without lenses. The price varies by model and stock rotates.

## Choosing Fendi in 2026

Fendi suits anyone who likes Roman glamour with a smile. The Fendi First line, with its sculpted F on the side, gives clear presence without feeling heavy; styles with the FF monogram on the temple work well as everyday fashion sunglasses. Square and cat-eye shapes flatter rounder faces, while slimmer frames balance wider ones.

Fendi's language: playfulness, gold or silver hardware, and rich Italian acetate. The logo is part of the design - not a sticker. If you prefer light glamour over quiet luxury, this is the direction.

For 2026 black, havana and gold lead, with seasonal colour accents. Come try First against a quieter style - you will feel which language fits. Stock rotates; WhatsApp a model and we will check availability.

## Questions about Fendi

### How do you tell whether a Fendi reference is sun or optical?

By the digits, not by the letter. FE40 at the start is sunglasses, FE50 is an optical frame. The letter at the end, I or U or F, does not mark sun against optical, and that mistake repeats on many sites. One more thing worth knowing: the number without the FE prefix collides with other brands from the same manufacturer, so it is always better to keep the full reference.

### Do you have Fendi frames that can be adjusted on the nose?

Yes, and it is a real advantage of the brand that is not talked about enough. A significant share of Fendi's acetate models come with adjustable nose pads, unlike a standard acetate frame with a fixed bridge. That means the height and angle can be set to your nose, which solves a lot of cases where an acetate frame simply will not sit right.

### What size range does Fendi cover?

A very wide one, and it is worth knowing in advance. The sunglasses run from 51 to 63 mm of lens, while the optical frames cluster in a narrow 51 to 53 band. The bridge is the interesting part: it runs from 12 to 21 mm. A model with a 63 mm lens and a 12 mm bridge suits a wide face with a low, narrow bridge, and a 21 mm bridge is exactly the opposite. There is also a model offered in several sizes under one reference, including a very small one, so the reference alone is not enough.

## Where to buy

Opticnet is an authorized dealer for Fendi. Visit the boutique at Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel, call +972-3-546-6180, or message WhatsApp +972-58-546-6182.

Opening hours: Sun-Thu 10:30-18:00, Fri 10:00-13:00.