# Porsche Design eyewear at Opticnet

Porsche Design is a design studio before it is an eyewear brand. Ferdinand Alexander Porsche, who designed the original 911, founded it in 1972 in Stuttgart and moved it to Zell am See in Austria in 1974. Eyewear began in 1978 with the P'8478, the aviator with a lens-change mechanism at the bridge that the brand describes as patented, which lets you swap a lens in seconds without tools. The signature material is titanium, and the production licence passed in 2023 to the Italian house De Rigo.

Porsche Design was started in 1972 by Ferdinand Alexander Porsche, the man who designed the original Porsche 911. He believed that if something works well it should also look clean and honest, and that idea runs right through the eyewear.

The best known frame is the P'8478 aviator, introduced in 1978. What sets it apart is a mechanism at the bridge that lets you change the lenses in seconds without tools, which the brand describes as patented. Its oversized shield sunglasses became an icon when Yoko Ono made them her signature look.

The frames are ultralight titanium and built like a well made instrument, for people who love smart, precise design. The collection is produced today by the Italian house De Rigo, which took the licence in 2023.

## Porsche Design collections we keep

- **P'8478**: The 1978 icon, the aviator with the lens-change mechanism at the bridge. Made in several lens widths, from 60 to 69 mm.
- **P'8479**: The single-lens shield, pure titanium frame and screws. This is the model Yoko Ono made her signature.
- **Targa**: A titanium series taking its cue from the roll bar of the 911 Targa. Made as sun and as an optical frame.
- **Flowing Titanium**: Full titanium temples that pass through over two hundred manufacturing steps, with sprung hinges and adjustable nose pads.
- **Eternal**: Stainless steel in a Bauhaus minimalism, including optical versions.
- **Streamline**: Full titanium with temples inspired by the GT3 RS.

## Choosing Porsche Design in 2026

Porsche Design suits anyone who likes smart function and clean design. The P'8478 with interchangeable lenses is a real tool, you swap tint to match the light without any tools. Light titanium styles suit long everyday wear, and bolder shield shapes fit a sporty, technical presence.

The DNA: German engineering, titanium and a history of innovation, including the lens-change mechanism introduced back in 1978. No fashion logo noise, instrument precision instead.

For 2026 brushed titanium, black and swappable lens tints lead. Note that the P'8478 comes in several lens widths on a narrow 10 mm bridge, so the fit rests on the nose pads. Message us and we will check availability of a specific model.

## Questions about Porsche Design

### How does the P'8478 lens-change mechanism work?

The mechanism sits at the bridge. You release it by hand, take the lens out and put another one in, with no screwdriver and no tools. The lenses are coated polycarbonate on a base 6 curve and are sold as swappable sets. The brand describes the mechanism as patented. Worth saying that it is mechanical rather than magnetic, even though it is sometimes written up otherwise.

### Which P'8478 size is right for me?

The model comes in several lens widths, from 60 to 69 mm, but the bridge is always 10 mm and the temple always 135 mm. In practice that means even the very large version keeps a narrow bridge, so the fit rests mainly on the nose pads. It is a frame that works well on a relatively low nose bridge with a wider face.

### Do you have Porsche Design in the boutique?

Our stock rotates and this is a brand that comes and goes. Message us on WhatsApp with the model you are interested in and we will check availability and lead time with the supplier. If what you want is a light, precise titanium frame, we can also show you alternatives we carry regularly.

## Where to buy

Opticnet is an authorized dealer for Porsche Design. Visit the boutique at Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel, call +972-3-546-6180, or message WhatsApp +972-58-546-6182.

Opening hours: Sun-Thu 10:30-18:00, Fri 10:00-13:00.