# Opticnet journal

Dated, sourced notes on the eyewear houses carried at Opticnet, Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel.

## [MYKITA in 2026: an LVMH investment, a Rodeo Drive store, and four new frames with RIMOWA](https://opticnet.co.il/journal/mykita-2026)

_2026-08-10._ One of the most requested frames in our boutique comes out of a workshop in Berlin. This year the brand moved fast, and a few facts are worth knowing before you choose a frame.

## Where

Opticnet, Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel. Phone +972-3-546-6180, WhatsApp +972-58-546-6182. Opening hours: Sun-Thu 10:30-18:00, Fri 10:00-13:00.