# Opticnet

> Opticnet is a boutique designer-eyewear shop at Kikar HaMedina, Tel Aviv, operating since 2002 (close to 25 years). It is an authorized dealer for the world's finest eyewear houses, offering in-store professional eye exams by a certified optometrist (M.Sc.), personal styling, prescription lenses and sunglasses, and lifetime aftercare. Every pair is 100% genuine, sourced through official channels with full manufacturer warranty (never gray-market). The buying is curated rather than exhaustive: the leading houses, and from each of them the standout models rather than the whole catalogue.

Opticnet is a small, curated boutique, not a chain. Service is VIP, unhurried, with no sales pressure. The site is bilingual (Hebrew and English) and is served in Hebrew by default. Primary contact is by phone or WhatsApp.

## Key facts

- Location: Hei Be'Iyar 58, Kikar HaMedina, Tel Aviv-Yafo, Israel
- Phone: +972-3-546-6180
- WhatsApp: +972-58-546-6182
- Opening hours: Sun-Thu 10:30-18:00, Fri 10:00-13:00
- Established: 2002
- Hebrew name: אופטיקנט
- Registered entity: A.B. Opticnet Ltd, company no. 513219972
- Instagram: https://www.instagram.com/opticnet/
- Facebook: https://www.facebook.com/opticnetglasses/
- Eye exams: free for customers who buy eyewear here. A standalone exam, if you take the prescription elsewhere, costs 400 NIS. The Licensing Office (Misrad HaRishui) vision test for a driver's license costs 50 NIS. Exams are performed by a certified optometrist (M.Sc.).

## Brands carried

- [Bottega Veneta](https://opticnet.co.il/brands/bottega-veneta)
- [Dior](https://opticnet.co.il/brands/dior)
- [Cartier](https://opticnet.co.il/brands/cartier)
- [Dita](https://opticnet.co.il/brands/dita)
- [Cutler and Gross](https://opticnet.co.il/brands/cutler-and-gross)
- [Garrett Leight](https://opticnet.co.il/brands/garrett-leight)
- [Mykita](https://opticnet.co.il/brands/mykita)
- [LGR](https://opticnet.co.il/brands/lgr)
- [Ophy](https://opticnet.co.il/brands/ophy)
- [Chopard](https://opticnet.co.il/brands/chopard)
- [Porsche Design](https://opticnet.co.il/brands/porsche-design)
- [Youmawo](https://opticnet.co.il/brands/youmawo)
- [Celine](https://opticnet.co.il/brands/celine)
- [Saint Laurent](https://opticnet.co.il/brands/saint-laurent)
- [Gucci](https://opticnet.co.il/brands/gucci)
- [Fendi](https://opticnet.co.il/brands/fendi)
- [Tag Heuer](https://opticnet.co.il/brands/tag-heuer)
- [Balmain](https://opticnet.co.il/brands/balmain)
- [GIGI Studios](https://opticnet.co.il/brands/gigi)
- [IZIPIZI](https://opticnet.co.il/brands/izipizi)

## Services

- [Multifocal lenses](https://opticnet.co.il/services/multifocal): One lens that carries distance, intermediate and reading vision, without the dividing line of a bifocal. What decides whether it works is not the lens itself but the measurement and the fitting.
- [Contact lens fitting](https://opticnet.co.il/services/contact-lenses): A contact lens sits directly on the eye, so the prescription alone is not enough. The fitting starts with measuring the cornea and the tear film, and only then is a lens chosen.
- [Prescription sunglasses](https://opticnet.co.il/services/prescription-sunglasses): Almost every pair of sunglasses we carry can be glazed with prescription lenses, multifocals and strong prescriptions included. What changes from model to model is the complexity and the lead time.
- Personal frame styling and fit
- Lifetime aftercare: free adjustments, cleaning and minor repairs, plus full manufacturer warranty
- 3D printed, face-scanned frames and current lens technology

## Pages

- [Home](https://opticnet.co.il/): overview, services, brand collection
- [Brands](https://opticnet.co.il/brands): every brand carried, with typical prices and what each house is known for
- [FAQ](https://opticnet.co.il/faq): authenticity, eye exams, warranty, prescription sunglasses, lenses, frames, styling, care, payment and shipping
- [Contact](https://opticnet.co.il/contact): address, phone, WhatsApp, opening hours, directions
- [Journal](https://opticnet.co.il/journal): dated, sourced notes on what is happening at the brands carried here

## Journal

- [MYKITA in 2026: an LVMH investment, a Rodeo Drive store, and four new frames with RIMOWA](https://opticnet.co.il/journal/mykita-2026) (2026-08-10): One of the most requested frames in our boutique comes out of a workshop in Berlin. This year the brand moved fast, and a few facts are worth knowing before you choose a frame.